We designed a series of pamphlets called The Sendai Museum Experience introducing local museums to inbound tourists. The Sendai Museum Experience pamphlet series was produced for the Sendai Miyagi Museum Alliance (SMAA), an organization dedicated to connecting and promoting the museums of Sendai and Miyagi. The first two pamphlets are written in English, and the second and fourth pamphlets are written in both English and Japanese so that they can be used by Japanese visitors as well. In addition to the printed pamphlets, we created digital versions of each, both complete with access maps.