Shokado Ltd. of Matsushima, Miyagi opened “Setsugekka,” a two day pop-up store in Antwerp, Belgium, based on the concept of Japanese handicrafts and minimalism. Communa provided support on location with coordination and interpreting. This project, which was preceded by a preliminary on-site survey, proved to be streamlined and highly effective, operating with the minimum of materials, products, and human resources by utilizing know-how of overseas trade show support, which requires the ability to respond flexibly and speedily.